The Financing of TV Brasil: Limitation of Resources or Political Choice?
by Sales Augusto dos Santos and Ivonete da Silva Lopes
The federal funds allocated to Brazilian public television are insufficient for its adequate maintenance and could be increased. Instead of advertising on public television, which was the flagship of the Brazilian public communication system, the Lula and Rousseff administrations turned to private broadcasting systems in the hope of co-opting them. In addition to robbing public television of critical funding, this proved a political mistake when TV Globo became one of their harshest critics.

